Did you know that 90 percent of home buyers search for properties online? In the modern age, the internet has become the primary tool for house sellers and landlords for advertising their properties. The web allows you to reach a much larger portion of the buying market than adverts in newspapers or “for sale” signs outside your home, though both still remain useful.
This means that you need to take full advantage of your online listing to demonstrate everything that your property has to offer, thus attracting those all-important viewings that can lead to a sale. To help you along the way, here are some tips for creating a great online property advert.
Good Pictures
The core of any great online property advertisement is good photographs. People want to be able to see what your property has to offer and if you don’t give that to them they will likely move onto the next one.
Your aim is to highlight everything that each room has to offer. Avoid some of the common shots that you will see online, such as pictures of the corners of a room, unless you compliment them with pictures that show the wider room. Stage rooms, where required, to show their full potential and take full advantage of lighting from the windows to make living areas and the kitchen, in particular, look as impressive as possible.
The Description
Your property description is crucial for delivering the information that your pictures can’t provide. Place your focus on the key points, such as the number of bedrooms sizes of the rooms, and how energy efficient the property is. Note anything that may save the buyer money in the long run, such as insulation, double-paned windows, and appliances.
What you need to avoid is clogging the description up with information that doesn’t serve the purpose of selling the home. Be concise, don’t leave anything important out, and prioritize the information that you would find valuable if you were buying a property.
Choosing Good Websites
An online property advert is only going to be as effective as the website that it is hosted on. If the site doesn’t reach the right people, you will find that replies and expressions of interest are minimal.
Avoid classified sites, such as Craigslist, as these tend to be a little too vague, both in terms of what they allow you to show off the property and the sort of people who may express interest. Instead, find a good, local estate agent and work with them to create the right sort of advert. Consider who would be interested in the property and make sure your advert appears on niche sites that would appeal to that audience, as well as the larger property websites.
Provide Plenty of Contact Options
Failure to return contact can scupper a property transaction before it starts so ensure you offer multiple methods of contact, such as telephone numbers and email addresses. Better yet, providing options gives the interested party with the choice of a preferred contact method, rather than forcing them to contact you in the way you choose for them.
